In-Shallow Profile: Look Alive magazine

In the early 1980s the Powers That Be in IPC decided to test the water with a "lifestyle" magazine aimed at boys in their early-to-mid teens. There was already one-and-a-half plethoras of mags for girls in that age-range, and some of them were selling very well indeed, but there was nothing comparable for boys. So … Continue reading In-Shallow Profile: Look Alive magazine

Most Popular Posts of 2019!

I'm happy to announce that Rusty Staples' sophomore year ("sophomore" is American high-school slang for "second") was even more successful than its first, even despite the four-month drought in the summer when I was too busy to post anything (due to a heavy workload, a week's holiday in London, the World Science Fiction Convention in … Continue reading Most Popular Posts of 2019!

Branding: Spider-Man Comics Weekly

In the first part of this highly-acclaimed-by-me series, we looked at how the Doctor Who Weekly comic evolved into the Doctor Who Magazine magazine. This time, it's the turn of another staple of the Marvel UK publishing group, Spider-Man Comics Weekly. A spin-off from The Mighty World of Marvel -- launched four months earlier --┬áSpider-Man … Continue reading Branding: Spider-Man Comics Weekly